I have no problem admitting my strong love-hate relationship for mega-chains (ie WallyWorld, Sams, Costco, etc). I hate the corporate monopoly they symbolize, but I can't help but get suckered into their convenience for one-stop shopping. I mean, where else can I get a tire, 2% organic milk, pillows, and a birthday card at 2 AM? What I do with those items at 2 AM is my business, but I digress. Among the American super-chains, my favorite has always been Target, or Tar-jay if you're fancy. But it has to be said that my bias isn't that it is cleaner and more efficient than its counterparts (which it is), but rather for an unlikely characteristic - fashion. As a result of the economic recession 4-5 years ago, high-end fashion designers collaborated with Target to create affordable, but fashionable street wear. Fashion designers like Missoni, Rodarte, Proenza Schouler, and Prabal Gurung are just a few who have brilliantly put their own stylistic design on outfits that are under $100. To add to that list...take a deep breath...is ALTUZARRA.
In honor of Altuzarra for Target dropping in stores TODAY across the nation, I thought I'd dedicate this post to Joseph Altuzarra - the creative mind behind the collection. Whenever I'm in New York, I always find myself oggling at Altuzarra in Bergdorf's, Opening Ceremony, or Barney's. He states that the creation of his designs, "...was born out of the desire to make the sophisticated woman feel seductive, strong, and confident." There is a Sophia Loren...or for the more contemporary...a Sophia Vergara-esque feel to his clothes. The kicker here is he's only 30 years old. For those that may not be familiar with Altuzarra's designs, let me show you a brief preview of what he just unveiled last week at New York Fashion Week:
I am a lady that loves anything striped. Add sleek lines, tailored suits, and pencil skirts to the mix and you have my favorite work wardrobe...but it's not just for the working woman. His clothes are wearable, sophisticated, and can be easily transitioned from a day at work to a night about town. I could already picture myself in one of his striped pencil skirts hanging out with my friends at some downtown lounge. Out of his entire collection, however, my favorites had to be the leather gladiator-style dresses and skirts. Well done, Joseph Altuzarra.
Back to Altuzarra for Target though, I'm surprised you haven't jumped in your car yet. I already have my eye on a few pieces:
Trench coat? I can never have enough of these...so yes, check. Velvet suit...eh, why not? Check. Cleavage-bearing burgundy wrap dress? The first thing that came to mind was Valentine's dinner. Granted, I may be jumping on this 6 months in advance, but still... check! Black-on-black-on-black...check, check!
It doesn't help that all of these pieces are under $100. This is how I justify it in my head, "I mean...if I were to buy this one dress at Barney's it would be quadruple the price, so why not buy all 10 things hanging off my arm right now? Makes total shopping sense to me. Bargain!"
For those that might be more rational than yours truly, here's the site to check it out ahead of time to avoid impulse shopping - Altuzarra for Target. Most importantly - enjoy and be fashionably fierce!
xoxo
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